Doctoral Students

Roosje Klap
Started in

Research summary


To what extent is creative ownership in contemporary (graphic) design practices changing now that we are co-creating with machines? And can machines have copyrights, too?

'Post_signature' looks at the landscape of creative digital ownership within (graphic) design and wants to explore and learn new ways of creating together with autonomous digital machines that can create literary and artistic productions. This project adds to an understanding of a new territory, where designers are redesigning themselves, and are seeking to find common grounds for their expanding relationships with machines.

The objective of this research project is to position collective authorship in which creative practices involve machine learning, against individual authorship, particularly in relation to the romantic ideas around the autonomous and self-creating artificial intelligence author.

The attribution of authorship and copyright belongs to existing anthropomorphic, individualistic, and predominantly Western capitalist frameworks. This research project seeks to reinvent such frameworks for co-creating with machines, hoping to avoid an immediate connection between machine authorship and capitalist systems.

The study will partly be conducted through the creation of an intelligent algorithm that mimics the practice of a human autonomous designer. This A.I. will be trained by Roosje Klap, and a group of Mechanical Turkers to process a very large amount of texts and images, which, in turn, allows the A.I. to create a written and visual language.

With this construction, the research will investigate the components of these activities and tools of the graphic design process, and reassemble these to avoid assigning specific roles and tasks to either the human or the machine. As such this project hopes to complicate and expand the idea of the single human author in today’s multifaceted collaborative making scenarios.



Roosje Klap (1973, NL) researches the experimental boundaries of custom fit design through close collaborations with artists, curators, architects, (type) designers, and writers. The research-based interdisciplinary approach is reflective of a generation of designers that define their assignments alongside commissions.

In 2014, Klap initiated the collective 'Design Displacement Group' (DDG), which focuses on the discourse of graphic design in the rapidly changing media landscape and its trans-disciplinary development towards other disciplines. DDG formed the blueprint of her current collective ARK (Atelier Roosje Klap) that collaborates on self-initiated projects and commissions in varying compositions — a methodology that the group coins as ‘post-signature.’

As an experienced educator and coach specializing in graphic design, media art, and digital humanities, Roosje led and designed curricula and workshops for international art academies and universities to inspire creatives and enhance equitable relationships in their habitats. Roosje Klap is chairman of Valiz Publishers, board member of the Wim Crouwel Institute, and member of the supervisory board of the Oude Kerk in Amsterdam.


Individual projects

    • Meet The Makers

      Roosje Klap gives a talk about the making of the installation LAWKI at Utrecht University's 'Meet the Makers'. In LAWKI a network of…

      Utrecht University, Utrecht (NL)
    • LAWKI (Life As We Know It)

      LAWKI (Life As We Know It) by the collective ARK / Roosje Klap won a Golden Calf in the category Best Digital Culture…

      Neder­lands Film Festival, Utrecht (NL)
    • LAWKI—Passages 2

      Digital Art Festival Taiwan commissioned collective ARK / Roosje Klap to develop a new installation for Taipei's National Digital Art Center.

      Digital Art Festival, Taipei (TW)
    • LAWKI—Passages 1

      During the Netherlands Film Festival, LAWKI (Life As We Know It) by collective ARK / Roosje Klap is on show at Utrecht's Library (Neude 11,…

      Neude 11, Utrecht (NL)
    • Universal Kimono

      ARK/Roosje Klap participates in the exhibition 'Turn Panic Into Magic' with 'Universal Kimono'.

      Dat Bolwerck, Zutphen (NL)
    • International Assembly

      Roosje Klap will be speaking at the International Assembly conference, which is part of a global online festival welcoming designers and creatives.


      An audiovisual multimedia installation by ARK (Atelier Roosje Klap) that is controlled by both human and algorithmic artificial intelligence.

      MU hybrid Art House, Eindhoven (NL)
    • NFF Professionals Conference

      Roosje Klap gives a lecture at the NFF Professionals Conference about non-linear storytelling and the project LAWKI, followed by a panel discussion with Roosje Klap…


      Roosje Klap gives a lecture and workshop about non-human rights at School of Arts PXL-MAD's MOSTERD!

      School of Arts PXL-MAD, Hasselt (BE)

      Roosje Klap is visiting artist at the Fall Design Week of Otis College of Art & Design. She gives a keynote lecture for the MFA…

      Otis College MFA Graphic Design, Los Angeles (US)

      The 500m2 automated machine artwork LAWKI–NOW by ARK (Atelier Roosje Klap) combines AI and machine learning technology with the human hand, and fuses man and…

      Achurch, Groningen (NL)
    • Our Brave New World

      Our Brave New World is an investigation into how the creative and cultural industries re-appropriate our technology-driven society and work to unpack how in an…

    • Post-signature, generative design and activism

      Roosje Klap lectures about her work and research for the Art and Design department of Montclair University, New Jersey, USA.

    • Post-signature, generative design and activism

      Roosje Klap lectures about her work and research for the Graphic Design department of the École Supérieure d’Arts Appliqués La Martinière Diderot, Lyon, France.

    • Post-signature: perils and possibilities

      Roosje Klap presents ‘Post-signature: perils and possibilities of Artificial Intelligence from a cultural perspective’ at the KNAW conference ‘Good questions and answers about AI and…

    • Coded Bias

      Roosje Klap is part of an online conversation panel with filmmaker Shalini Kantayya, the director of 'Coded Bias' (2020). The film explores the wide range…

      Waag Interface (NL)
    • Cmd P for 2079

      Roosje Klap presents her artistic research on algorithms and the speculative future of print during the finissage of the exhibition 'Cmd P for 2079'.

      Allard Pierson Museum, Amsterdam (NL)
    • Workshop Ecal

      Roosje Klap gives a workshop at ECAL about the Universal Declaration of Human Rights (UDHR). The workshop consists of creating a collaborative addendum for the…

      Ecole cantonale d’art de Lausanne, Lausanne (FR)
    • Integrating the Public in Artistic Research

      Roosje Klap presents her research at the ACPA conference ''Is this thing on?' The Public Dimensions of Artistic Research' in order to reflect on the…

      Royal Conservatoire, The Hague (NL)
    • Us by Night

      Roosje Klap speaks at symposium US BY NIGHT, a unique nocturnal experience in Antwerp, Belgium.

      Waagnatie, Antwerp (BE)
    • Type & Characters

      PhDArts student Ruchama Noorda participates in this group exhibition with the collective Civic Virtue.

      Amsterdam (NL)